SEOblog Interview: Cleveland SEO Expert Andrew Spott from VividFront

We’re excited to have talked to Cleveland SEO expert Andrew Spott from VividFront Marketing for this installment of our Featured SEO Expert Series!

VividFront is one of SEOblog’s Top SEO agencies in Cleveland.

Spott is the founder and CEO of the award-winning integrated marketing agency, VividFront. Spott leverages a non-traditional approach to business and doesn’t use a template or formula to foster his agency. Each new opportunity is approached with an innovative, fresh strategy and growth plan.

Spott’s visionary leadership has allowed VividFront to thrive in a competitive market, grow at a rapid rate and set the VividFront brand and culture apart from the rest. Having recently celebrated its 10-year anniversary, VividFront has been driven by results as it continues to challenge itself and its clients for growth.

What would you say is unique and/or challenging about the Cleveland SEO industry?

“Cleveland has historically been one of the thought leaders in the SEO industry. The city is home to a variety of big agencies that have been built on creating impactful SEO campaigns. This in itself has given Cleveland a unique competitive position in the industry while also presenting interesting challenges. There is an extreme pride among the residents of Cleveland. VividFront has been able to thrive in Cleveland’s SEO arena by integrating holistic SEO strategies leading to serious growth for our clients.”

How does your agency stand out in a crowded market like Cleveland?

“Our ability to stand out in the Cleveland market is largely due to the top-tier departments that all live under the same roof.  Strategy built between marketing, development, design, branding and public relations has allowed us to integrate channels of communication in a way that few firms are capable of doing. VividFront has fostered unmatchable talent in the industry allowing us to be recognized for our abilities. Beyond keeping our services in-house, we are known for the relationships we have formed across all industries by going above and beyond the scope of work provided.”

Can you share a success story from a local SEO campaign centered around the Cleveland area? 

“One of our most successful SEO campaigns was for a local service provider. They needed a plethora of website optimizations to stand out from competitors with more brand-name recognition. By creating engaging long-form content and editing their site-map to enhance the user experience, we were able to see a 26.1 percent increase in ranking position in just one month. In three months, a 14.8 percent increase in new users.”

What is the best advice you ever received in business?

“This is a difficult question to answer, so I’ll hone in on one of my favorite areas — client services. Early on in my entrepreneurial endeavor, I was mentored by an incredibly talented businessman who shared his perspective on client relationships. He encouraged me to operate from the perspective of a vendor, as well as from the perspective of the client. I was taught to value empathy over personal gain and I’ve successfully functioned through that lens as a CEO and business partner.”

What do you think is the most important quality that makes an agency truly great?

“It is extremely important to care about the details. It is one thing to be aware of the details, but another to come at it with the approach that no detail is too small to get right. VividFront utilizes a management system to ensure more than one person is in the know for all client projects. This system keeps our account management team alert and focused on each and every detail.”

Any predictions for the future of SEO?

“The way that we leverage technology is changing at an incredibly rapid rate and the adoption of new technology influences consumer behavior. We are moving towards an environment where consumers are leveraging voice-based assistants and audio augmented reality.  These shifts will inevitably have an impact on SEO, but the goal of creating hyper focused user friendly experiences will remain.”

Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.