SEOblog Interview: Colorado SEO Expert Brett Barney from Infront Webworks

We’re excited to have interviewed Colorado SEO expert Brett Barney from Infront Webworks for the next installment of our Featured SEO Expert Series!

Infront Webworks is one of SEOblog’s Top SEO agencies in Colorado.

Barney started his career in digital marketing more than six years ago and has a total of 16+ years of experience working in the computer industry. Website development, graphic design, programming, hardware, software, spreadsheets and digital process automation are just a few of the skills he still employs in his current role at Infront Webworks. His love for all things digital seems to be boundless. He even leverages technology to write and produce music.

What would you say is unique and/or challenging about the Colorado SEO industry?

“There are a lot of SEO companies across the state and only a few of them, including Infront, offer services I would recommend. There are also a lot of “consultants” out there. I think that’s just a fancy way of saying, “pay me to do nothing”. That’s one of the more unique and challenging things I’ve experienced working in the Colorado SEO Industry. At least from an SEO client’s perspective.”

How does your agency stand out in a crowded market like Colorado?

“Communication, work ethic, and delivery. I think Infront stands out because we actually do the important work ourselves. There’s not a lot of outsourcing and when we say we’re going to do something, it gets done.”

Can you share a success story from a local SEO campaign centered around the Colorado area?

“I would consider one of my construction clients that I rarely hear from and who refuses to update their site or content, a great success. With these types of boundaries, it can sometimes be really tough to achieve gains that can show good ROI to a client. Especially, when they are only using SEO in such a competitive market. Despite those roadblocks, we’ve still been able to increase their organic traffic this year by 15.26%.

I know that’s not a huge increase but when there are seemingly insurmountable hurdles in the way and you can still make that kind of an impact, it’s almost more fulfilling than when you have an entire website and SEO program as your open playground.”

What is the best advice you ever received in business?

“I think the best advice I’ve heard in general that fits both the industry and life would be, “keep learning”. I think that’s a good point no matter where you are in life. When you think you’re the expert on a subject or that you have nothing left to learn, that’s when you can start to miss out on new ways of thinking.”

What do you think is the most important quality that makes an agency truly great?

“I don’t think there is a single most important thing that makes an agency great. I think when a group of people aim to exceed the expectations set in their area of expertise and their goal is to provide something truly valuable to their clients, that’s a truly rare and special agency trait I’d like to see more of. Luckily, I am employed at a place like that. That hasn’t always been the case.”

Any predictions for the future of SEO?

“Behavior based, predictive, individually catered results. This is already happening but I think it’s going to be a rather large cog in the whole of SEO and digital marketing.”

What is your reaction when you hear that “SEO is dying”?

“I think that the term, “SEO” may be dying but I don’t think digital marketing is dying at all. Things always change and evolve. Instead of fearing change people should understand and embrace it.”

What do you think is the most important contributor to keeping clients happy?

“Relationship. Personally, I don’t like that answer because I’m a very result based person. In my experience, a fair number of clients will treasure your friendship or interactions more than they value your work. That’s not always the case but it happens a lot in this type of work. Not so much since I started at Infront. It happened a lot at larger agencies. Since I’m not really a people person, I had to put a lot of work into developing my personality to cater to those situations. It’s still a work in progress. I still try for results driven client relationships as much as possible.”

Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.