SEOblog Interview: Las Vegas SEO Expert Motty Osher from K2 Analytics

We’re excited to have interviewed Las Vegas SEO expert Motty Osher from K2 Analytics for the next installment of our Featured SEO Expert Series!

K2 Analytics is one of SEOblog’s Top SEO companies in Las Vegas.

Osher is the chief executive officer of K2 Analytics. He has been working in the world of marketing for more than a decade. Originally from Israel, he got his start as a marketing manager for a notable racing company where he helped build and manage its online presence.

What would you say is unique and/or challenging about the Las Vegas SEO industry?

“In a city where there are 2.6 million residents and an additional 49.5 million visitors each year, there is a lot of competition between local businesses and global corporations for an audience with a limited attention span. As a result, SEO efforts have to be incredibly precise in order to be as effective as possible.”

How does your SEO agency stand out in a crowded market like Las Vegas?

“The work that we do speaks for itself. We offer our clients the A-to-Z of digital marketing solutions, what they would expect from a nationwide company, while offering a level of customer service and support that they could only get from a locally owned and operated business.”

Can you share a success story from a local SEO campaign centered around the Las Vegas area?

“We’ve been working with one of our clients, BBV Powersports — a motorcycle dealership in Las Vegas — since their inception. They were a new business so we were starting from zero with them. We created their brand, started their online presence and helped them grow their business through successful online marketing solutions. Today, BBV Powersports consistently ranks above their national competitors in SERPs and they are thriving.”

What is the best advice you ever received in business?

“Invest in yourself and invest in your team. It is important to surround yourself with people who strive to be better every single day. Only when you and your team have the best tools and the drive to succeed, will you see real growth.”

What do you think is the most important quality that makes an agency truly great?

“The most important quality of any agency are the people who work there. When your team is working together to produce their best work, there is nothing that you can’t do.”

Any predictions for the future of SEO?

“Moving forward, SEO will evolve to keep pace with the way that people use the internet. Content will need to be more user-focused than ever before, with voice-search in mind. If you want to rank highly on Google you will need to create content that looks and feels organic, is original and of a high-quality.”

What is your reaction when you hear that “SEO is dying”?

“SEO is not dying. SEO is constantly evolving as technology advances as is the way individuals use that technology to consume information. As an agency, we need to recognize and anticipate those trends and adjust accordingly.”

What do you think is the most important contributor to keeping clients happy?

“There are three key elements to keep your clients happy for the long run:

1. Always be honest with your clients. Their business is their income.
2. Set guidelines and expectations that you and your clients can measure.
3. Provide your clients with the best work you can do.”

Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.