SEOblog Interview: Los Angeles SEO Expert Elizeth Shah from NITRO PLUG Digital Marketing

We’re excited to have interviewed Los Angeles SEO Expert Elizeth Shah, from NITRO PLUG Digital Marketing, for the next installment of our Featured SEO Expert Series!

NITRO PLUG Digital Marketing is one of SEOblog’s top SEO companies in Los Angeles.

NITRO PLUG Digital Marketing is an award-winning, full-service digital marketing agency that drives sustained growth through SEO, pay-per-click (PPC), email marketing and social media solutions across the construction, law and eCommerce industries.

What would you say is unique and/or challenging about the L.A. SEO industry?

“The SEO industry in the L.A. area tends to be very congested. With so many new SEO agencies offering competitive pricing, it truly keeps us on our toes in terms of how we strive to remain relevant in the eye of prospects and clients. Being in the industry, I’ve had the opportunity to speak with representatives from digital marketing agencies in other markets, and they don’t seem to have these same challenges when it comes to competition in their local market. All we can do is remain focused and continue doing what we do best – driving growth for our clients.”

How does your agency stand out in a crowded market like L.A.?

“As an SEO agency, NITRO PLUG Digital Marketing works extremely hard to stand out in the crowded L.A. SEO market. We place a comprehensive focus on Google My Business (GMB), client reviews and promoting our 2021 Local and National Excellence awards across our social media platforms. This approach has really helped shed light on our digital marketing agency and the various services that we provide.”

Can you share a success story from a local SEO campaign centered around your area?

“Lion’s Bike Shop is a local bicycle shop near the University of Southern California (USC) campus. They came to us wanting to drive more foot traffic, online sales and improve their GMB rating prior to the upcoming semester. Upon our initial analysis, we could see that they already had an established GMB account, so we placed an emphasis on optimizing what was already there by leveraging proven local SEO strategies. Over the course of a 12-month timeframe, we collected more than 100 new 5-star Google reviews, and respectively increased their GMB rating from 3.7 to 4.5. Those improvements drove more foot traffic than ever before and boosted online sales by 230 percent in the 12 months following.”

What is the best advice you ever received in business?

“Whether we’re providing SEO service, PPC management, email marketing or social media management, the best advice we’ve received is to ‘treat clients like family and provide quality service.’ Both pieces of advice are extremely important, which is why we have so many happy clients. Our reviews and awards are a testament to the emphasis that our digital marketing agency has placed on this advice.”

What do you think is the most important quality that makes an agency truly great?

“The most important quality that makes any agency, including NITRO PLUG Digital Marketing, truly great is having the ability to leverage your services (SEO, PPC, email marketing, social media) to get clients results that convert to sales. It’s not enough to simply increase rankings or drive incremental traffic that doesn’t convert. If our digital marketing agency is not able to take our clients’ business to the next level, then we’re not doing our job right.”

Any predictions for the future of SEO?

“I think SEO will continue to evolve and agencies like NITRO PLUG Digital Marketing will need to endure adapting to ever-changing algorithms that help to reshape our SEO strategies.”

What is your reaction when you hear that “SEO is dying”?

“SEO is far from dying. In fact, SEO is alive and well, as we’re seeing from the highly competitive market in Los Angeles.”

What do you think is the most important contributor to keeping clients happy?

“We find that there are several ingredients to keeping clients happy: steady communication, regular reporting and, most importantly, driving growth! Nothing can compare to that happiness that comes from a client after they witness stellar results that drives growth in their company. We’ve been fortunate enough to have witnessed this on several occasions and it truly never gets old.”

Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.