SEOblog Interview: Los Angeles SEO Expert Igor Avidon from Avidon Marketing Group

We’re excited to have interviewed Los Angeles SEO expert Igor Avidon from Avidon Marketing Group for the next installment of our Featured SEO Expert Series!

Avidon Marketing Group is one of SEOblog’s Top SEO agencies in Los Angeles.

Avidon Marketing Group is a boutique SEO agency in Los Angeles helping exciting brands grow their online presence. The company uses content marketing, technical SEO and digital PR to increase brands’ visibility in search results, increase traffic and grow their revenue.

What would you say is unique and/or challenging about the Los Angeles SEO industry?

“The most challenging part of the LA SEO industry is how diversified it is and how much competition there is in virtually all industries. We are one of the largest markets in the U.S. and the greater LA area is enormous. This makes local LA campaigns more challenging but also more fun.”

How does your agency stand out in a crowded market like Los Angeles?

“It’s easy to stand out in LA. We are a boutique agency and we work with a select few brands that we believe in. Most agencies will take anyone – but we only take on the companies we want to partner with to make sure our name is synonymous with their success.”

Can you share a success story from a local SEO campaign centered around the Los Angeles area?

“We’ve gotten a lot of outstanding results for local clients, but we do not usually disclose specific clients. We do offer references from our happy clients to any prospective brands who want to explore a partnership with us.”

What is the best advice you ever received in business?

“I’ve received a lot of great business advice, so it’s hard to pick the ‘best,’ but one of our core principles is to stay dynamic and pivot quickly. This helps us succeed in our campaigns for our brand partners. We analyze performance data in real time and make adjustments on the fly to take advantage of opportunities as they present themselves.”

What do you think is the most important quality that makes an agency truly great?

“Our most important quality is what separates us from the rest of the SEO companies – our mindset of being a partner, not a vendor of services. We buy in to each campaign and genuinely love working for our partners’ ultimate success. Many agencies are staffed with people who don‘t truly care – our team is invested in ever campaign and this is what separates us.”

Any predictions for the future of SEO?

“Most likely, the landscape of search results will change in a variety of ways. Google continues to tinker with its search results presentation. Other search engines are growing and some platforms have eclipsed Google (Amazon for shopping, YouTube for video). SEO will become much more about brand marketing, which makes it more exciting for agencies like AMG.”

What is your reaction when you hear that “SEO is dying”?

“SEO isn’t dying, it’s simply evolving. All of Google’s updates in the last 24 months have been about improving search results with artificial intelligence (AI). It isn’t perfect, which means it takes a true expert can identify opportunities and what works for better rankings.”

What do you think is the most important contributor to keeping clients happy?

“The most important thing that keeps clients happy is still the ability to show results. Whatever that means for your campaign, it’s important to share what differences you’ve made for your clients long and short term.”

Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.