We’re excited to have interviewed Minneapolis SEO expert Will Tjernlund from Goat Consulting for the next installment of our Featured SEO Expert Series!
Will Tjernlund is the co-founder and a managing partner at Goat Consulting. Tjernlund is a notable figure in the eCommerce industry, speaking at conferences around the world, including the United States, Europe and Asia. He started his career at his family’s 80-year-old manufacturing company with the goal of expanding the eCommerce and Amazon presence. The efforts by Tjernlund quickly made Amazon the No. 1 sales channel for his family’s business, which now grosses tens of millions of dollars annually.
“A unique thing about the Twin Cities is how many large corporations are based here compared to the size of our city. We are a fairly small metropolitan area but we have large companies like General Mills, 3M, Target and Best Buy headquartered here. This means that there are constantly new brands to work with and new brands stopping into town to pitch the large retailers.”
“From what I have seen, we are the only Amazon specific agency in Minneapolis. There are other advertising agencies that dabble in Amazon SEO or Amazon marketing. No one seems to have an Amazon-specific agency that looks as an entire Amazon holistically.”
“The best advice I have received is to stay focused. I am an entrepreneur at heart, so it is easy for me to get distracted by the next thing and want to create a business out of it. I have to remind myself to stay in my lane and stay focused. Staying focused over years is where the compounding effect will happen.”
“Having intense expertise about the subject. I truly think that we can help businesses more than our competitors just because they do not eat,sleep and breathe the topic like my team does. Everyone is obsessed because they love the topic and everyone is thinking about it all day. This makes it so we build a culture of subject expertise instead of a culture of learning just your specific role.”
“I would be curious to see in the future if they use the signals from Amazon’s share buttons to really increase the listings ranking. I believe a share on social media is the strongest signal a listing can give since it shows that the product is naturally viral.”
“SEO in Amazon is still in its early days, so it is doing anything but dying. Amazon is looking closely at how google does it and is doing its best to take things slowly and make sure that the customers interests are always put first.”
“Knowing their expectations and going above and beyond to meet them. We talk to our potential clients a lot about expectations. Having aligned expectations and being able to meet them and then some, is the key to long-term amazing relationships.”
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