SEOblog Interview: Plano SEO Expert Shane Hampson from Blue Fusion Digital

We’re excited to have interviewed Plano SEO expert Shane Hampson from Blue Fusion Digital for the next installment of our Featured SEO Expert Series!

Blue Fusion Digital is one of SEOblog’s Top SEO agencies in Plano.

Hampson is the founder of Blue Fusion Digital, a small digital marketing agency that has fused large agency intelligence with small agency tools and creativity. Since its founding in 2014, Blue Fusion Digital has been fortunate enough to help more than 100 clients reach their digital marketing goals.

What would you say is unique and/or challenging about the Plano SEO industry?

“It’s actually a bit ironic, I’d say word of mouth has helped our agency the most in Plano. The City of Plano, although large in size, doesn’t generate a ton of search volume for keywords like “seo company Plano.” Instead people opt for “SEO company Dallas” etc. They often search in the largest metro rather than the city itself. Although ranking well in Plano is important.”

How does your agency stand out in a crowded market like Plano?

“Communication, work ethic and delivery. I think our agency stands out because we actually do the important work ourselves. There’s not a lot of outsourcing and when we say we’re going to do something, it gets done.”

Can you share a success story from a local SEO campaign centered around the Plano area?

“The majority of the clients I have had in Plano are in the medical field or some sort of medical specialists. I can’t speak to specific names, but I can say I’ve also got a bit of work in the form of companies hiring me to review their current SEO and SEO proposals, which is fun and a bit different than the usual day-to-day.”

What is the best advice you ever received in business?

“Be honest and transparent, don’t sign on anybody and everybody who inquires about our services, but instead make sure they buy into your methodologies and are in alignment with you and your vision for their digital marketing.”

What do you think is the most important quality that makes an agency truly great?

“Being upfront with your clients from the beginning! You need to have real authentic conversations with your clients to figure out how they define a successful campaign, what they care about and more importantly what they don’t care about. I’ve seen it first hand, an SEO expert who does a great job on a campaign but gets terminated because the client didn’t care about the metrics they were tracking. Client input is everything!”

Any predictions for the future of SEO?

“Voice search continues to get larger and larger. I recently saw a TV commercial for Alexa for your car, refrigerators and TVs with voice search. This means SEO will need to evolve with the times and make sure we are placing our clients in a great position.

“Eventually someone will create a tool that can accurately track voice search metrics – impressions, rankings, queries, etc. Once that tool comes out it will be an absolute free-for-all among SEO professionals!”

What is your reaction when you hear that “SEO is dying”?

“I find it fascinating honestly. There are many case studies that show paid search, social media and the like are gaining more and more of the clicks on SERPs which makes sense, but is it really because people are trusting them more? In my opinion that could be a part of it but Google is also pushing ads to people way more aggressively than they ever have. Remember when it was just the first three spots at the top of the page that were paid ads? Now, there are five ad types Google offers and those types have different variations. In my opinion, Google does that because people still prefer and trust the organic search results so Google needs to keep putting ads in front of their viewership to generate more clicks.

“It’s very common to see organic SEO bounce rates to be significantly better than those of paid search as well. Could it be that people are more prone to “accidentally clicking” an ad and leaving or is it the fact that organic search is more relevant so people tend to stay longer and feel more comfortable clicking around on the site?

“I do not feel like SEO is dead by any means. In fact, quality SEO is more important now than ever before.”

What do you think is the most important contributor to keeping clients happy?

“Understanding what the client deems as most important and how they define a successful campaign. Do they want organic traffic from Texas increased? Is it form fills? Phone Calls? Non-branded search terms generating more organic traffic? Do they just want more links? More featured snippets? There are so many things clients count as success but that doesn’t mean they all want the same things every time.

“It’s so crucial to understand what they want if we are going to have a lasting relationship with our clients!”

Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at info@seoblog.com! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.