SEOblog Interview: San Francisco SEO Expert Matt Pru from Stackmatix

We’re excited to have interviewed San Francisco SEO expert Matt Pru from Stackmatix for the next installment of our Featured SEO Expert Series!

Stackmatix is one of SEOblog’s Top SEO companies in San Francisco.

Pru is the co-founder and managing partner at Stackmatix. He started Stackmatix after participating in the growth and acquisition of two startups, TalentBin and MightyHive. Pru is based in Austin, Texas, and he actively advises, consults and invests in high-potential companies.

What would you say is unique and/or challenging about the San Francisco SEO industry?

“The San Francisco market has some of the best clients to gain, but it is also one of the most competitive markets. It’s as simple as that.”

How does your SEO agency stand out in a crowded market like San Francisco?

“Business moves at the speed of trust. As a result, branding and reputation mean everything in a fiercely competitive market like SEO. We leverage our network; we earn reviews, testimonials and referrals; and we do everything we can to snowball that momentum. We take a very targeted approach to our sales and marketing efforts and find customers that are a great fit for our business to maximize long term success.”

Can you share a success story from a local SEO campaign centered around the Bay area?

“We have helped our client Remoov increase their traffic from SEO by 10x in the past year. They raised a funding round thereafter to open their second market in Phoenix, Arizona. Our goal is to scale Remoov across all major markets over the next several years as their SEO partner.”

What is the best advice you ever received in business?

“When you sell, you should be able to end every line with “and that’s why you’ll get promoted.” Buyers are selfish and so you need to speak their goals and interests. If your primary goal isn’t to make your clients to be more successful, then you’re doing it wrong!”

What do you think is the most important quality that makes an SEO agency truly great?

“I’ll say it again: branding and reputation. Every agency is a good as their last project, as good as their current standing of their team and the current standing of their reputation in market. Every day the agency needs to put in hard work in order to maintain or improve their position. It’s a fiercely competitive global market and your best chance at greatness is persistence.”

Any predictions for the future of SEO?

“I don’t think things will change too much over the next five years. Don’t quote me on that though! Predicting the future is unfortunately difficult.”

What is your reaction when you hear that “SEO is dying”?

“Not sure where you get that impression! SEO exists because Google and other providers want to provide users with a great experience. In order to do that, providers need to surface the best results for any given search. As such, it’s the job of marketers to help these providers know when it is a good idea to surface your content. It’s big business to get your results to surface over others as there are tons of searches taking place each day!”

What do you think is the most important contributor of keeping clients happy?

“Setting reasonable expectations, meeting those expectations, rinse, repeat. An easy mantra to state, but a more difficult one to perfect.”

Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.