SEOblog Interview: SEO Expert Eugénie Delhaye from My Little Big Web

We’re excited to have interviewed SEO expert Eugénie Delhaye, from My Little Big Web, for the next installment of our Featured SEO Expert Series!

My Little Big Web is one of SEOblog’s Top SEO companies in Canada.

My Little Big Web is a human-centered web agency that specializes in SEO, web design and online advertising. They help small and medium-sized enterprises drive consistent online growth at the local, national and international levels.  Their approach to SEO blends a rigorous methodology with a strong focus on innovation and adaptability.

What would you say is unique and/or challenging about the French-language SEO industry in Canada?

“The French-Canadian SEO industry has seen incredible growth in the past few years, which also means the competition has become much fiercer in a smaller market. Since many of our French clients also target English-speaking customers, one of our greatest but most rewarding challenges has been creating SEO content that engages consumers in both languages, while remaining faithful to the company’s brand identity and objectives.”

How does your agency stand out in a crowded market?

“We emphasize the human aspect of our agency since we feel this human side is often lacking in other agencies. We’re a serious team that doesn’t take itself too seriously. We have a lighthearted, down-to-earth atmosphere at the office that is reflected in our communications with clients, while also being extremely rigorous in the work we deliver. 

“We’re also a full-service agency that builds websites of all sizes and implements marketing strategies that combine SEO, pay-per-click (PPC) and social media. We don’t use third-party salespeople and when you call our number, you will speak directly to our other co-founder, Maxence.”

Can you share a success story from a local SEO campaign centered around your area?

“One of our clients is a local exterminator. Since starting with our agency in 2017, they have seen organic traffic increase by 2,341 percent and conversions increase by 714 percent. When they started with us, they were struggling to bring qualified traffic into their website and now they are seen as a leader in their sector.

“Another client we are particularly proud of working with is Parkinson Québec, a foundation dedicated to fighting Parkinson’s disease, since the results we helped them achieve will contribute to a good cause.”

What is the best advice you ever received in business?

“I don’t know if it’s the best advice I’ve ever received, but one piece of advice that comes to mind is to surround yourself with good people. And what I would add with my experience is to surround yourself with people you admire, whether it’s other businesspeople or the members of your own team.”

What do you think is the most important quality that makes an agency truly great? 

“For us, the most important qualities that translate to success are the cohesion of our team and a constant dedication to innovation. The industry is always changing, so we think it’s extremely important that the members of our team work seamlessly together and have a real interest in the trends of the industry.”

Any predictions for the future of SEO?

“One thing that seems inevitable is artificial intelligence (AI) and automation playing an increasingly significant role in the future. Searchers will also benefit from Google’s continuing upgrades to the search experience. User experience will become increasingly important and content will continue to take center stage. Agencies will also have to adapt rapidly to changes since much of what worked in the past will no longer achieve the desired results.”

What is your reaction when you hear that “SEO is dying”?

“Don’t listen to the naysayers. Every year, there are hundreds of new articles and social media posts about how SEO is dead and yet the industry continues to grow faster than ever. SEO will continue to evolve, and agencies will have to adapt in consequence, but we don’t see Google facing any serious competition anytime soon, so search optimization is here to stay.”

What do you think is the most important contributor to keeping clients happy?

“The obvious answer would be getting consistent results that improve their ROI. But we also strongly believe in good communication, always being available to answer questions and being totally transparent with the work we do to bring them the results they are looking for.”

Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.