Everyone can promote a site, create content, build links and attract traffic. But not everyone can avoid search engine optimization (SEO) mistakes. They are typical for most websites and difficult to avoid, especially if you are an amateur in this field. Rules for ranking sites are constantly changing, so those who do not follow them cannot develop the site with maximum efficiency. In this article, you will discover 3 warning signs your website is not SEO-friendly. Let’s get to it.
Voice search has been considered a major trend for a few years now. According to research:
Some time ago, people had to be at a computer to find something on the internet. Now, they search for information through mobile devices, often via voice search. It’s worth mentioning that growth is also observed in the voice chat market. The market for smart home devices like Google Home, Amazon Echo and Yandex Station is also growing.
So, your site can’t be considered SEO-friendly if it is not optimized for voice queries in Google.
Many sites have felt the effects of the Google E-A-T (Expertise, Authoritativeness, Trustworthiness) algorithm. Optimizing sites for this algorithm is a mandatory recommendation for anyone who writes expert content, and many took the algorithm as a nudge to create author profiles. Use every approach possible to show that your content is written by an expert, or prove your data is correct by citing experts.
In fact, there are several examples of sites that grow significantly without using author pages. For example, the HubSpot blog often doesn’t use authors or just provides a link to the author’s Twitter. That doesn’t stop them from being one of the most popular marketing blogs.
The Google E-A-T algorithm likes long (over 2000 words), unique and informative articles. For instance, if you want to blog about various assignment services and post only short content, the content won’t provide any value for potential clients. You should also aim to create long-form and useful content.
Various studies show that articles from 3,000 words collect on average 3X more traffic and have 3.5X more links. There are observations that the optimal number of words for a blog is around 1,900 words. In any case, Google can bring a certain portion of an article to the top, and with proper page design, you can collect several times more traffic for different queries.
So, your site can’t be considered SEO-friendly if it does not meet Google E-A-T requirements.
Core Web Vitals are a set of metrics that Google considers when evaluating user interactions with a website. These three factors will become Google ranking signals when the Page Experience update completes its rollout in August. There are three specific indicators: Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).
As of earlier this year, content that complies with special rules will be allowed to show up in Search with Top News. When determining your ranking in search results, pages that are easy to browse will be given priority. The technology by which a particular page is created, e.g., Accelerated Mobile Pages (AMP), will not be taken into account.
So, your site can’t be considered SEO-friendly if it is in the red zone of Core Web Vitals.
SEO promotion is a painstaking and complicated process. But by choosing the right strategy, you can quickly and easily eliminate all inaccuracies and mistakes. The rules for ranking sites are constantly changing, the internet is changing – and the rules are changing. That’s why it’s important to stay up to date and regularly audit your SEO performance.