7 Ways Social Media Can Improve Your SEO Results

According to Google, social media is not a direct contributor to your SEO rankings. There have been consistent rumblings in the SEO world on the influence of social signals in improving a website’s search rankings. But the fact that social media can regulate some of the traffic towards your website is fundamentally correct. Social media is vital for enhanced visibility and widespread sharing of content.

Social media likes, comments and shares enable a business’s content to have a wider reach, enhancing brand reputation and improving traffic and visibility. The perceived value of your content is often determined by the social signals generated by attracting traffic towards your domain.

How Social Media Can Improve Your SEO Results

Social media can help more and more people locate your content, and also, expose your brand to the world without any special effort required on your part.

The more people spend time on your content, the more important your page will be in Google’s eyes, which automatically leads to improved SEO rankings. The key to enhancing and growing your brand lies in social media. Here are the seven social media tactics that will help you improve your SEO rankings.

1. Produce Quality Content

Producing A-grade content should be the primary goal of any brand on the internet. This content brings positive leads to your site, while low-quality content, on the other hand, could hinder your audience engagement. Through excellent content, you enable search engine crawlers to discover your site and rank it according to suitable search terms. 

Understanding your target audience’s needs and requirements helps you to create relatable and effective content for them. Rather than just focusing on the idea of educating the customer about your service or product, you need to keep the problems and pain points of a customer in mind and provide a solution to that problem. In order to indicate to the search engine that you are an active brand, all you need to do is create content relevant to your customers on a regular schedule.

2. Share Your Content

Primarily, social media is used for marketing. It also plays a vital role in making your business known to your target audience. Your social media profile is the ideal place to share the purpose of your brand, and also helps increase brand awareness. The more consumers you gain, the larger is your growth, which ultimately results in more leads generated.

To have the edge over the content produced by your competition, you need to make it more appealing and engaging to users who will share it if they find it relatable. Some tactics that can help you produce shareable content are:

• Creating an attractive and eye-catching headline
• Ensuring that users find the content relatable
• Accompanying your posts with appealing visuals

Creating content that can be shared leads to the improvement in the quality and quantity of backlinks to your website, which ultimately enhances SEO rankings. It is a long-term process and takes a lot of practice, but patience is worth the outcome.

3. Optimize Your Profiles

When a consumer wants to get a service or a product, much research is involved in determining the authenticity and trustworthiness of a brand. Keeping this in mind, there is always a high likelihood that your prospects will look you up online or check your social media profiles before engaging with you.

Brand social media profiles that are not entirely optimized can result in your losing a customer. A couple of suggestions for optimizing your profiles are maintaining a consistent reputation across all the channels and mentioning these on your page. This enables possible customers to identify your brand, and also, Google loves this. 

4. Engage Your Audience

Social media has made engaging with an audience much more manageable by helping you create a direct connection with them. The efforts a brand makes with customer engagement ultimately strengthens and fosters the bond between the customer and the brand.

To establish credibility and build trust among consumers, it is vital to engage with them. Creating a positive reputation among your audience has a better chance of spreading positive information about your business to others.

Develop a better understanding of your audience’s problems to market your product or service much more quickly and effectively. Below are some of the ways you can engage with your audience:

• Replying to comments
• Creating polls to find out what your customers want from your brand’s next release
• Running a contest
• Asking questions
• Posting promotional content
• Asking for feedback

5. Optimize Your Images

A human brain can identify and process an image in less than 13 milliseconds. Isn’t that fast? People tend to have a much stronger photographic memory, and a brand should take advantage of this human ability and emphasize the visual aspect of marketing and branding. 

Adding attractive images to your social media campaigns can do wonders and is an efficient way of spreading a message across the masses.

Images are a vital component of any marketing strategy. To make the best possible use of imaging, the images must be perfectly optimized to match SEO efforts. Optimizing pictures can be done in the following ways:

• Posting responsive images
• Minimizing the size of the image to encourage faster loading
• Correctly stating the file name
• Using interesting captions
• Ensuring the quality of the images is good

6. Analyze Results

Analyzing your results based on the efforts your brand puts into marketing and branding is a vital step in the process that helps you fix mistakes or improve your strategy. A brand should welcome feedback from customers for more insights.

Keeping track of your social media handles and checking whether they are generating a positive return on investment (ROI) can benefit your marketing. Some helpful ways to analyze your results are:

• Pushing forward the key areas that do your brand’s marketing work
• Reworking your strategy with an improved set of tactics that encourage efficient workflow
  
• Keeping track of the money and time invested in marketing and the results gained from them
• Defining social media goals and trying to evaluate the results

7. Focus on Engagement Over Followers

Engaging content attracts a mass of followers, which is all a brand needs to improve its SEO results. Focusing on appealing content that encourages more and more people to engage with you should be any brand’s primary goal. Also, you’ll be more likely to get the likes, comments and shares your brand has been looking for. 

These social signals that users generate indicate to Google the content produced by your brand is trustworthy and valuable to your target audience. 

Conclusion

It is true that social media doesn’t directly influence rankings, but certain factors associated with it do affect your SEO. Creating a full-fledged SEO blueprint results in enhanced user reach and improved SEO positions, and optimized social media profiles play a role in this. Overall, there are endless ways to utilize social media, and here, we’ve curated a list of them for you to stay ahead of the competition.