How To Market a College: Use 4 Social Media Content Buckets

Marketing a college to Gen Z students isn’t a task for the faint-hearted. With the digital age in full swing, traditional marketing techniques are as ancient as the textbooks in your college library. So how do you effectively reach this generation of digital natives? How to efficiently showcase your college’s vibrant life to Gen Z students online? 

The answer lies in one phrase: well-thought-out social media content buckets. Now, imagine buckets, not as those containers you’d lug to the beach filled with water or toys, but as digital carriers of varied social media posts. That’s what content buckets are. They’re similar to a student saying, “I’d like someone to write my essay for me by EssayHub”: No actual essay is crammed into a hub; it’s just the way we describe the service.

Content buckets or content pillars represent overarching topics under which an array of related posts fall. Let’s delve into exploring potential content buckets for a college, along with examples of engaging posts for each category.


Bucket One: Academic Wins

Gen Z students, known for their dedication and hard work, revel in achievements. Recognize academic excellence via posts about awards, groundbreaking research, special programs, or triumphant graduates. This makes for a motivating content bucket.

A fine illustration would be an Instagram post dedicated to a recent graduate’s exceptional research. A quick mention of how they turned to a reputable essay writing service for guidance can humanize the success story further.

Delving Deeper Into Academic Wins

This content bucket can be subdivided into:

  • Student Achievements. Highlight the victories of your students on platforms like Instagram and TikTok. Think about awards, scholarships and competitive events; the options are endless.
  • Faculty Achievements. Your faculty is an integral part of your academic community. Sharing their awards, research, or published work will boost the college’s prestige.
  • New Academic Programs. If the college is launching new courses or degree programs, it’s a chance to market these initiatives. So, describe the benefits they bring to students’ careers.

Bucket Two: Life on Campus

Showcasing the college’s lifestyle can make your institution relatable. Posts related to dormitory life, active clubs, recreational facilities and nearby attractions can go a long way in persuading potential students.

An effective example could be a fun TikTok video showcasing a popular on-campus hangout spot. In this case, you can narrate stories of the friendships and memories it has fostered.

Expanding on Life on Campus

Divide this content bucket further into:

  • Campus Facilities. Talk about libraries, cafeterias, sports complexes, etc., through Instagram posts.
  • Student Life. Feature student clubs, societies, festivals and more. Use platforms like TikTok or Instagram Reels for engaging content.
  • Nearby Attractions. Feature local cafes, parks, landmarks, etc. This adds to the richness of your college’s location and can attract prospective students.

Bucket Three: Values and Culture

Your college’s principles and beliefs are its backbone. By articulating what your institution stands for, you help students gauge if it’s a good fit for them. It’s similar to when students choose whom to pay for essay writing help: the right messaging matters.

Consider a series of posts during Pride Month demonstrating how your college fosters diversity and inclusion. This would resonate with socially conscious Gen Z students.

Deepening Values and Culture

Expand this category into:

  • Social Initiatives. Document how your college contributes to society, whether it’s through charity drives, sustainability projects, or mental health initiatives.
  • Guest Speakers. Invite speakers who align with your college’s values. Highlight their visits with posts or even live sessions.
  • Student Voices. Encourage students to share their experiences regarding the college’s culture. This can give an authentic perspective to prospective students.

Bucket Four: Behind the Scenes

Gen Z students value authenticity and transparency. Unveiling the unseen aspects of your college can make it more appealing. 

For example, a YouTube live video showing “A Day in the Life of a College Professor” can help students feel more connected to your college. 

Another idea could be a “takeover” on your Instagram stories where students document their day. Encourage students to give a raw, unfiltered view of their college life, from everyday essay writer struggles to exciting extracurriculars.

Digging Into Behind the Scenes

This bucket can be expanded into:

  • Faculty Insights. Apart from professors, showcase different staff members like librarians, cafeteria workers, etc., to give a complete picture of your community.
  • Department Highlights. Showcase different departments, their workings and any unique practice they have.
  • Unique Traditions. If your college has unique traditions, such as an annual festival or a freshmen welcome ritual, these can be great content pieces to share.

Making the Most of Your Content Buckets

At the heart of it all, marketing a college to Gen Z is about creating a community. Social media platforms serve as the digital town square. You can connect, engage and build lasting relationships with current and prospective students. As any best assignment help website will tell you, it’s about understanding your audience, meeting them where they are and delivering content that adds value to their lives.

Employing relevant content buckets can enliven your college’s social media platforms. After all, the posts should feel genuine and valuable to students. Keep track of which posts garner more engagement to understand students’ preferences. Remember, online marketing for your college is not a one-way communication but an open conversation with students. 

Ready to fill your buckets? Go ahead and start posting!

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