Getting Started With TikTok as a Marketer: The Complete Guide for 2022

TikTok is one of the most popular social media platforms today and has become an effective marketing tool. So, it’s natural for you to consider if it’s right for your business.

Read on as we discuss the advantages, the how-to’s and more tips to help you decide whether TikTok marketing will give your business more visibility. 

Everything TikTok

TikTok is a social media application that allows users to upload 15- to 80-second short-form mobile videos that can quickly go viral.

Famous for its trendy music track integration and built-in edit tools, filters & special effects. TikTok’s algorithm is less about the page’s popularity and more about the compelling, authentic content it publishes.

This evens out the playing field allowing businesses to reach their target audience by making the type of content they want to see without the need for millions of followers.

While the standard TikTok account is a great platform to showcase your creativity and self-expression, businesses that choose to market on the social media platform should open a TikTok for business account.

Besides creating captivating videos, TikTok business accounts are also equipped with optimization features to promote businesses and provide insights and analytics regarding their performance and audience.

TikTok Marketing
Image source: TikTok

The Advantages Of TikTok Marketing

Whether your business is big or small, a TikTok for Business account may be the marketing strategy that takes your brand awareness to the next level.

TikTok’s user engagement rates are currently at an all-time high. According to App Annie, in the US and UK, the number of minutes/day users spend watching TikTok videos has exceeded even those of the leading video platform, YouTube.

TikTok has an international user base, accessed in over 150 countries worldwide and becoming internationally viral. So your business can leverage the platform’s global reach and connect with your target audience through your content.

We’ll cover how you can collaborate with influencers and other content creators to increase your video views and reach a broader audience.

How Can You Market Your Brand On Tiktok?

Keep in mind that TikTok users are a younger demographic; think Gen Z and young Millennials, 62 percent of its user base is between 10 and 29. If this is your business’s target audience, you should open a TikTok for Business account to market your brand.

In 2019 the app first launched TikTok ads. Since then, their vibrant in-feed ads have allowed brands to promote their products and services in a visually appealing way, attracting a younger audience.

The ads manager equips users with the latest tools to help businesses create ads for their target audience and curate a social media marketing strategy with clear targets and campaign objectives.

Creating a TikTok Ad Campaign

  1. First, you’ll need to create a TikTok Ad account by visiting the homepage. It can take up to five working days to approve your account.
  2. Once you have your account, you’ll have access to a dashboard where you can create new ad campaigns and track old ones.
  3. You can customize your campaign by setting an ad budget, goal, schedule, target and much more. Make your ads more compelling by using the video and image templates available in the app. Or you could use stock photos and short video clips from external sites like Artgrid.

Take advantage of the various types of marketing opportunities available on TikTok. For example, try influencer marketing by linking up with popular influencers that speak to your brand’s voice via the TikTok creator marketplace and have them share the content on their social platforms as well.

Businesses can also initiate viral moments by utilizing content ideas that do incredibly well on TikTok. Brands can come up with fun challenges and use a branded hashtag to reach more active users.

TikTok ads have advanced targeting tools and unique ad curation features that distinguish them from other social media ad tools. If you use them effectively, your business will benefit from attracting one of the most lucrative pools of users.

Ten Top Tips for TikTok Marketers

Now we’ll sum up some of the best tips for TikTok marketing newbies. If you follow these tips, you’ll have the basics to create the type of content that will increase your brand’s online visibility, translating to traffic and eventually to business revenue. 

1. Stay on Trend

Pay attention to TikTok trends as soon as you notice them starting to create a buzz. Keeping up with the latest social media trends and implementing them in your business video ads can amplify your brand awareness and make your page extremely popular on TikTok.

2. Keep an Eye on Your Followers

Use all the analytics and data on your ads manager dashboard to discover your target audience. To create customized content with these insights in mind, know their geographical location, when they are the most engaged and what content they enjoy the most.

3.  Satisfy the Algorithm

The TikTok algorithm ultimately determines which videos users see on their For You page. Suppose you create original videos while keeping the latest TikTok trends in mind, using original captions, and using the right hashtags.

In that case, the algorithm will reward you by promoting your content to the audience that would be the most interested in your content. Schedule your TikTok content to come our right when your viewers are ready for the next one. Don’t overload them with content, yet don’t post so rarely everything forgets who you are. 

4. Use Video Creation Tools

Editing your video is an important step in creating effective content. You can achieve impressive videos with the built-in editing tool already available on the app. 

Or you could take your videos to the next level by using motion graphics assets from marketplaces like like Motion Array, Write-on Video, or using external video editing tools like FXhome that allow you to add special effects and produce eye-catching content that will captivate your audience.

5. Tell a Story With Original Content

While we’ve emphasized the importance of keeping up with TikTok trends, you still want your video content to maintain originality. Explore different video styles to get inspiration but then curate your videos to match your brand’s unique voice.

6. Use the Right Hashtags

Like using trending music tracks, adding relevant hashtags to your videos can help your content gain more visibility. 

relevant hastags
Image Source: Marketsplash

Have no idea where to start? Check out other popular videos in your industry or niche and see which hashtags they used. You want to capitalize on those hashtags’ popularity

7. Post at the Right Times

Like many things in life, timing is everything. The same goes for publishing on TikTok. It’s always best to check your insights and see when your target audience engages with your content. 

8. Engagement, Engagement, Engagement

Most TikTokers are young and want to have fun. Find creative ways to promote your brand while being light and entertaining. Promote user engagement with challenges, hashtags, and other methods we’ve mentioned. Encourage user-generated content by posting selected videos on your page.  

9. Connect & Collaborate

Influencer marketing can be a powerful tool. Connect with influencers to help promote your business, but make sure the collaboration makes sense. You always want to stay true to your brand’s voice.

10. Link Your Social Media Platforms

Utilize your business page’s bio to insert other social media accounts, websites, and landing pages. That way, your audience know how to find you.

Conclusion 

If you’ve been tip-toeing around the idea of using TikTok to market your business, you now have enough information to decide if the platform is right for you. 

If your target audience is young, you’ll benefit from a more expansive brand reach that will introduce your brand to a broader global audience that can potentially become your next customers. 

If you have basic editing skills, you can easily use tools to make eye-catching content that will lure users to your business site, don’t forget to use relevant hashtags! 

Love it or hate, TikTok has become an integral part of the marketing game, and it looks like it will be here for a while. 

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