Videos are often used when adding content to websites. They come in the form of presentations, master classes, unpacking and instructions – the choice is yours. Videos not only help make the website more interesting for visitors and complement the main content but also have a positive effect on positions in search results. In this article, we will talk about video advantages and ways to use video to improve website SEO.
Video is a great way to talk about your company, products and mission and share useful information with visitors. In addition, it is an effective tool to promote your website in search results.
Let’s take a look at why search engines like websites with videos and rank them higher.
A variety of content is what’s needed for successful promotion. Google and Bing crawl a lot of attributes when ranking websites, so the top positions are taken by the most relevant and advanced websites. Search bots take into account not only keywords or meta tags but also the presence of different content: text, images, infographics, charts and videos.
Videos increase relevance because they provide a clear answer to the query that the user typed in the search box. In this regard, video content should be used to promote your website and its content.
Images are used in articles (texts) and thanks to this, users can find the website not only through the general search but also through internal services like Google Images. Video works in a similar way; it drives traffic from:
The amount of traffic depends on the number of videos: the more videos you have, the higher the traffic will be. You need to choose hot or evergreen topics when creating videos. The latter are searched constantly, so videos will attract traffic for many years. For example, EssayTigers has videos that bring great traffic to the website through the query “buy courseworks”. The advantage of such traffic is that it is targeted: transitions are made by people who are interested in the service, product, information.
Using quality video content has a direct impact on improving behavioral factors. Users spend 2-5 minutes reading text material with 5-15 thousand characters. According to Smallbizgenius, if the website contains text and video, more than 60 percent of users will prefer video to text. This is because of the economy of time and increased convenience. The user will make internal transitions that strengthen the behavioral factors. Google and Bing attach particular importance to them.
To achieve high results, you not only need to create a video but also properly design it. Videos that are over 7-10 minutes are watched reluctantly by users, so you need to be guided by this unspoken standard.
If there is a need to create video content of 10+ minutes, it’s better to record several short videos forming one big idea. This way, your users are more likely to finish watching your videos. You should also avoid too-intrusive advertising or empty content that is of no practical use for the visitors.
Video content helps improve a website’s link profile because:
All this provides an influx of targeted traffic, as well as increases the volume of backlinks from websites with a good reputation and trust. Search engines record positive dynamics and give the website an advantage during ranking.
A steady stream of traffic is good, but it must be monetized. Quality videos that highlight product features or company pros encourage the customer to take a targeted action. For example, a detailed product overview helps the customer understand the benefits they will receive, so they are more likely to place an order or pick up the phone.
So, where should you place the video to make it more noticeable and to convince the visitor to view it? Below are the three places:
Here are popular types of videos that can be placed on the website:
Showcase your product or service from different angles, describing its qualities, characteristics and advantages. Do not forget to show the benefits for the customer: What will your audience get, buying your product?
It is suitable for certain categories of products that are not easy to understand. For example, complex gadgets, appliances, cars, motorcycles, sports equipment and many others. You can make a detailed video or make a series of videos; each of which will cover a subtopic. Keep in mind that whiteboard animations are an excellent format for explainer videos and tutorials.
If you sell several products in the same category (for example, women’s clothing, food, children’s toys), choose a few of the most popular and compare them according to different criteria. The main thing is to identify several criteria (price, features, advantages, disadvantages), and don’t forget to highlight each of them.
These are funny videos related to your topic or product: your favorite anecdotes or unusual ways to use your product. There are a lot of options for this type of content. Because humor is universal, these videos usually go viral.
Video content can boost your ranking, but could also worsen it. Here’s what to keep in mind:
Video is a good website promotion engine and useful for all areas of business. It helps attract customers, provides a stream of targeted traffic and improves behavioral factors. But to do this, your videos need to reveal the issues that concern the buyer and demonstrate your product’s solutions to their challenges. All this will lead to increased ranking, stable sales and a high return on investment.