The emergence of artificial intelligence (AI) has paved the way for great things in the tech industry. There’s no doubt it’s an innovation for tomorrow’s world, allowing us to automate different things in a way that doesn’t impair quality.
But, as AI quickly evolves by the day, it has also posed a great challenge to humans. There is mounting tension that AI is replacing human hands at work, which some consider a very real threat given the stats.
Considering the impact of AI on content writing, many people are starting to worry it will bring the same challenges for writers.
We know how companies value their writers for creating impactful content. Some employers even regularly find the best incentives and gifts for writers to keep them motivated. But, all that can change dramatically if AI takes their place.
So, will AI replace writers? The question is making rounds on the blogosphere and must be answered with a clear perspective. In this blog, we will establish how AI writing measures up to conventional writing and what separates it from quality content.
What Is Artificial Intelligence?
AI is a new form of deep technology that helps us automate machines with perfect human-like functions. At first, this had sounded a bit complicated, but with continuous tech innovation over time, it became a reality.
Today, AI has come a long way, giving our computer systems a new way to perform tasks more intelligently. Using various types of algorithms, AI makes sure to execute and conclude tasks just as humans do.
This technology is designed to liberate humans of tedious tasks as it takes care of different human-based operations on its own. That is why its adoption is also spreading and encouraging more and more companies to automate their operations.
The goal of AI is to not only make operations easier but to do them with precision as underlined by the requirements. This commitment to perfection has allowed it to optimize various complicated functions in many industries, including automobile, IT, electronics and more others.
The Role of AI in Content Writing
The role of artificial intelligence in content development has become apparent. In its earlier days, no one thought AI could come into the field of writing. But as its technology evolved, it showed it could also simplify the job of creating content.
Today, AI has developed a specific technique to produce content as per the requirements of the subject. This technique is called natural language processing (NLP), which allows AI to write content on different topics.
Using the algorithms of NLP, artificial intelligence reads and understands the requirements of content. This gives it the capability to produce relative content using millions of existing written samples stored in its database. This way, AI can generate human-friendly content on any given subject.
Besides NLP, artificial intelligence also employs the technique of deep learning to understand the complex requirements of certain content types. Basically, deep learning tries to work like a human brain, so that it can produce information perfectly.
Capabilities of AI Writing
Using the advanced algorithms of NLP and deep learning, AI copywriting is now capable of facilitating various tasks in content writing. There are various AI tools working in the market that can generate automated content. Many companies rely on these tools to create various types of copies while still giving their content a human touch. Digital marketers can get an online certificate in AI to build their fundamentals of AI and leverage these tools to their full capacity.
AI headline generators, grammar checkers and other tools are great examples of AI in action. They are designed with some specific functions to ease the job of creating error-free content. Writers use them to automate different tasks and expedite content creation.
There are also various tools available that can generate articles in just a few clicks. The quality of those articles is, expectedly, subpar to that of human-produced content. But AI’s ability to produce things faster and easier remains a remarkable feat.
What AI Cannot Produce
AI can write hundreds of copies and articles within a day, but it will always lack that human touch. Being in the market, you know the importance of content and its power to compel customers. It is a content marketing fundamental that writers need to keep in mind.
This is one of the major drawbacks of AI writing. It cannot match human sentiment or emotions completely. As a marketer, both of these attributes are important features of copies and they can’t be conveyed by anyone, or in this case, anything, that doesn’t have firsthand experience of these attributes.
This is what AI writing lacks and why it cannot compete with humans. The art of story-telling and building perspective is only possible when you know the sentiments and empathy required in the content. It’s something that comes naturally to us and can’t be replaced by using algorithms or any other automation techniques.
How Professional Writers Trump AI
The unmatched creative value of professional writers can never be replaced by AI writing. Reasons for this include in-depth knowledge, proper content structuring and others. It’s also why AI-based content results also require a final human check. Though these tools cannot make any grammatical mistakes, they can have a completely wrong context in relation to the subject altogether.
AI can imitate intelligence, but it cannot simulate the creative way of expression. As a business owner, you can’t rely on AI to provide personalization and expressions of empathy and understanding in your brand messaging.
On the other hand, professional writers are capable of building a story. This requires having a bird’s eye view, as well as an intimate understanding, of various concepts related to the subject. Given the complexities involved, compelling story-telling is something that AI will never accomplish.
The Future of AI in Writing
Considering the fast evolution of AI technology, it would be hard to predict its capabilities in the future. But, one thing is for sure: AI will try to match the level of human-led writing. Learning the specifics of emotions and empathy is still a far-fetched dream for the tech. But it will continue to support human writers by providing grammar correctors and plagiarism checkers. The efficiency of these tools will get more advanced as time goes on, giving writers even more seamless experiences.
Though the progression of AI’s technology is exemplary and there is no denying that it will play even bigger roles in the future, one cannot say it will completely change the dynamics of content writing,
Various human elements go into writing quality content, such as creativity, emotions and out-of-the-box story-telling. All of which brands need to resonate with their audience. AI might be moving fast, but it still has a long way to go.